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Strategic Communication

Every day for tomorrow – David Brazeau

Aligned = integrity

Aligned communications mean that no matter where people see it, read it, hear it, or hear about it – the message is the same. Communications vehicles must carry the same seeds of key themes on multiple platforms for multiple audiences. That... Continue Reading →

Opportunity in a crisis

Treat a crisis as an opportunity to further embed your corporation’s identity and value proposition to clients, partners and stakeholders. The spotlight never shines brighter than when a crisis comes.

CEO’s dilemma

The best legal advice will sometimes clash with the best communications advice. Your trusted public relations (PR) professional will advise making a concise statement on hot-button issues, with a set of questions and answers (Qs&As) at the ready. Your trusted lawyer, meanwhile, may advise “no comment.” So what’s a CEO to do?

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